Breaking the color code
: : IS OUR DAILY OBSESSION : :
Breaking the color code
: : IS OUR DAILY OBSESSION : :
The alias idea
At Alias Color we specialize in design for online and in-store marketing with a focus on consumer trends. We use a specific in-house methodology to collect and analyze data in order to develop successful ideas and outcomes for our clients. This methodology is fueled by our constant research in global trends, our detailed observation of consumer needs, and our 18+ years of experience. We go beyond theory and present easily executable concepts based on relevant research and consumer needs and desires. For us, color is the language of visual communication and we would love to speak in colors with you.
Consumer Insights
: : LOOKING FORWARD, ALWAYS : :
Alias Color delivers focused Color Trends and Social Analytics
to understand the conversation you want to have with your customers.
Consumer Insights
: : LOOKING FORWARD, ALWAYS : :
Alias Color delivers focused Color Trends and Social Analytics
to understand the conversation you want to have with your customers.
Discovering what the consumers want
While we agree the collection of big data is not only worthwhile and fascinating, it’s the analysis that is the real key toward the right direction to take. We often find ourselves urging clients to dig deeper, to blend experience and observation with facts and figures, and to ask more questions. Too often, people want the figures alone to serve as their call to action. But the information that big data draws in should be the precursor to the discussion, not the final summation. Let’s talk.
Brand Positioning
: : FINDING THE SWEET SPOT : :
Alias Color gathers key elements on brand and product discovery, comparative and benchmark research for your project and produces a great brief to create the right tone for the conversation you want to have with your customer.
Brand Positioning
: : FINDING THE SWEET SPOT : :
Alias Color gathers key elements on brand and product discovery, comparative and benchmark research for your project and produces a great brief to create the right tone for the conversation you want to have with your customer.
Perfect Timing
Something is happening. Being at the right place at the right time. Nothing is more powerful than an idea for which the time has come.
Be sure to be there with the right attitude and in the right attire. Image first… well, it counts
Design + Creative Direction
: : WE LOVE THE WAY YOU LOOK : :
Alias delivers Ideas, Concepts, Design, Logos, Packaging, Videos, Copywriting and Photography
to give life to the conversation you want to have with your customers.
Design + Creative Direction
: : WE LOVE THE WAY YOU LOOK : :
Alias delivers Ideas, Concepts, Design, Logos, Packaging, Videos, Copywriting and Photography
to give life to the conversation you want to have with your customers.
The plan, the solution
This is the real deal… what you are looking for. The visuals and the story that embodies and communicates perfectly what your product or your service is all about. We know that the manifestation of your brand ideas can take multiple forms. We deliver your concept in every way that you want.
In-Store Marketing
: : FACE FIRST : :
Alias color works in the digital world but also strives to deliver the most innovative in-store applications for our clients’ brands to make the conversation you want to have with your customer to forge a true relationship.
In-Store Marketing
: : FACE FIRST : :
Alias color works in the digital world but also strives to deliver the most innovative in-store applications for our clients’ brands to make the conversation you want to have with your customer to forge a true relationship.
Show & Tell
Visual displays, when used effectively, aren’t simply mechanisms to induce a purchase. If that’s all you see, you’re not looking broadly enough.
Visual displays are mechanisms to induce change. The right in-store concepts can actually change the flow of traffic through your store,
influence your consumers’ perception of your total offerings, and ultimately your store or brand as a whole.
Color, Design & Retail Trends
: : ANALYZING "WHATS GOING ON OUT THERE" : :
Alias Color produces reports on what is new and different in color and design and what is happening in the retail world.
Color, Design & Retail Trends
: : ANALYZING "WHATS GOING ON OUT THERE" : :
Alias Color produces reports on what is new and different in color and design and what is happening in the retail world.
The research
People are reactive to their environments. How people view and react to color and shapes is largely related to the general influences in their age groups and environments. We study the ever evolving social and aesthetic movements on a very large scale and cast filters to see the emerging new modern archetypes of consumers within the context of their personal stories. More and more, we have clients reach out to us to work with them to develop their in-house set of stories - used for marketing campaigns and design collections… It’s become a full time business for us to help brands create direction around a constantly evolving set of modern characters.